Community
Telecom Italia Media updates its Sustainability reporting Consolidated Annual and First Half Reports, addressing said issues in a dedicated section.
The Telecom Italia Media Group has decided to prioritize activities in which its know-how and skills can bring value added to the community.
Nevertheless, the Telecom Italia Media Group also strives to sustain social causes, supporting initiatives designed to publicize the importance of environmental respect and protection as well as those aiding the community.
Again in 2011, Telecom Italia Media resumed its campaign for the environment, the most important commitment of which involves World Environment Day on June 5. We have raised public awareness through a multi-platform offer: La7 e and its website www.la7.it have emphasized the importance of the event with broadcasting the special platform “Allarme Italia – Viaggio nel paese delle emergenze”, a documentary on Italian environmental emergencies which relates the problems suffered and the efforts taken to improve the territory and crowned by success.
An essential contribution by MTV Italia which has become an instrument for raising awareness with its audience:
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- MTV EXIT: (89 airings from February 14 to March 14 ) — a social campaign promoted by MTV International against human trafficking, featuring the videoclip “When will I feel love” by the Black Iris Collective.
- MTV PER IL GIAPPONE: (from March 17, 2011) an MTV International fundraising effort for the Red Cross Japan
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- MTV NEWS "ANORESSIA": (from May 9 to 15, 2011) stories of social value of young girls suffering from eating disorders — the ABA (Association for bulimia and anorexia), whose toll free number was also broadcast, has helped more than 650 young women, after airing this episode.