Customers
Telecom Italia Media updates its Sustainability reporting Consolidated Annual and First Half Reports, addressing said issues in a dedicated section.
› Customer Satisfaction
The loyalty policy within the Telecom Italia Media Group is based on customer satisfaction, focusing on the interpretation of market demand and the consequent prompt response by the supply of suitable services. In detail, the Television Business Unit continued technical experimentation of Digital Terrestrial broadcasting, in cooperation with other Telecom Italia group companies, releasing various interactive applications during 2005, mainly of public use. Because of the widespread use of television, these Digital Terrestrial services are starting to serve as a real alternative channel for users.
Users will enjoy the following advantages:
- access to a greater number of TV channels, with higher video and audio quality;
- availability of richer content thanks to the integration of video/data/audio content;
- the possibility of offering value-added interactive services also through TLC access channels.
The pay-per-view broadcasting service of several Italian Serie A football team matches was launched on January 23, 2005. The “La7 Cartapiù” offer, which involves the use of a rechargeable smart card to access to pay-per-view events without the need for any subscription. During 2005, approximately 884,000 smart cards were sold to distributors (at December 31, 2005).
› Innovative Services
Within the Telecom Italia Media Group, the Television Business Unit continued the development begun in 2004, in cooperation with other Telecom Italia group companies, experimenting in Digital Terrestrial transmission techniques, which should give customers:
- access to a greater number of TV channels, with higher video and audio quality;
- availability of richer content thanks to the integration of video/data/audio content;
- the possibility of offering value-added interactive services thanks to TLC access channels;
- furthermore, the pay-per-view service for the Italian football championship matches of certain Serie A teams, was launched in January 2005.
The television unit consolidated the La7 Cartapiù pay-per-view broadcast service: alongside football matches, La7 Cartapiù also offered films and concerts. The unit also introduced a new sports channel, La7 Sport, with a view to expanding content and broadening the range of choice for digital viewers. In addition, in 2005 the television unit experimented with and produced interactive services for public use. Among the most significant projects realized by the Business Unit, the following are worth mentioning in this report:
- Comune di Milano (City of Milan): informative and interactive application, providing updated information, detailed explanations for seniors and foreigners, as well as certificate release service;
- Ospedale S. Andrea: informative and interactive application, allowing users to reserve hospital visits among other things.