Customers
Telecom Italia Media updates its Sustainability reporting Consolidated Annual and First Half Reports, addressing said issues in a dedicated section.
Telecom Italia Media Group continues to interpret the needs of its users and guarantee them a service that is technologically innovative and high quality both in editorial and production terms. Specifically for La7, these factors are very clear in the viewing trends and daily contacts recorded:
 |
 "La7d" continues to rise in importance not only making possible a vision of the main programs on the La7 schedule in a different time slot than the original, but has also expanded its programming to exclusive content having a broad international reach, reaching its objective of extending to new audience segments. |
 |
MTV Italia and its branded channels, on the other hand, continue to adapt to the tastes and trends of today's youth. These channels are distinguished by their capacity to bring to this rather complex target audience topics of important social relevance, using a language and communication methods designed to engage them completely.
La7 and La7d's program schedules are also available on channels 7 (La7), 107 (La7+1), 507 (La7HD), 29 (La7d), 229 (La7d+1) and 529 (La7d HD) on the channel list, whilst MTV Italia's schedules are available on the following channels: 8 (MTV: Music Television), 108 (MTV: Music Television+1), 67 (MTV+), 156 (MTV Classic), 157 (MTV Hits), 256 (MTV Classic+1), 257 (MTV Hits+1), 267 (MTV+ +1), 508 (MTV: Music Television HD), 555 (MTV Hits HD), 556 (MTV Classic HD) and 567 (MTV+ HD).
It is important to consider the huge innovative boost that TI Media provides to its viewers, who can reach the main channel's programs in HD and thus enjoy a high quality signal.
Implementation of the Web TV channel La7.TV (www.la7.tv) continues. The channel shows the original programming previously broadcast by La7 and La7d over the Internet in full-screen television quality, allowing users to enjoy content broadcast over the past seven days at any time of day. The Web TV channel benefits from the use of highly evolved technologies that ensure quality broadcasting on content and are cutting-edge even when compared to top competitors.
Flash Video (Adobe) technology and MPEG4-based coding tools were used to create the new website www.la7.tv, launched on December 4, 2009.
Telecom Italia Media has also expanded its on-demand offerings by presenting the first interactive application for Digital Terrestrial Television (DTT), allowing users to view programming broadcast on the channels La7 and La7d over the past seven days on demand on their own television screens, in addition to providing access to an archive of at least 300 network cult classics.
The MHP solution, which has been available for Gold Stamp decoders since June 2010, uses the return path of the ADSL line that may be connected to the Ethernet port featured on this type of television decoder in order to call up the contents of La7’s Web TV channel (La7.tv) directly.
The technology employed, Broadband for Broadcast by Tilab, allows broadcast-quality videos to be distributed on television, while also providing the typical functions of content navigation, pausing, fast-forwarding and rewinding without duplicating distribution platforms.
TI MEDIA broadcasts La7 channel in Standard Definition (SD) on the channel 7 of the Digital Terrestrial.
Moreover, TI Media launched an experimental phase about a year ago in which it began to broadcast (on channel 507) the La7 programs in HD Upscaled quality. The SD content is submitted to a process that artificially increases the resolution and therefore the quality.
As from September 2011, a new phase of experimentation will begin where La7 will start to air programs in the prime time slots in HD Native. It will be an absolute innovation in Italy.
This important change was implemented thanks to the collaboration of the entire television technological chain.
The "revolution" began a few years ago with an important road map and increasingly growing investments.
The first step was the conversion of the Production Centre aimed at creating programming in full-HD 1080p format (1920x1024).
Gradually all the equipment along the technological chain was replaced, from the filming systems to broadcasting apparatus.
Replacements concerned, in particular, cameras, satellite receiving systems, fiber optic receiving systems, recording systems, graphics systems, video servers, monitors, editing and storage systems. The wiring of the entire system was also realized in a 3G configuration.
Video signal production with these new methods will also allow produce and broadcast the audio signals in multi-channel format, from stereo to Dolby Digital, 2.0 and 5.1.
One of the most critical and important phases of this evolution was the HD upgrade of all the broadcasting systems or:
replacement of the satellite and fiber optic receiving systems, the sorting matrix, the Play Out Engine systems, the recording and control systems, and the storage and management of audio signals in Dolby Digital.
As part of the experimentation, a number of HD programs have been produced: Exit, Crozza, NDP, and Victor Victoria.
Following the switch-offs which took place in 2010 Telecom Italia Media Broadcasting’s three multiplexes achieved coverage of the Italian population of 83.9% (Timb1), 90.5% (Timb2) and 61.5% (Timb3), respectively.
The analog coverage of channel La7, following the above switch-offs, reaches 35.9% of the population, whilst the MTV channel reaches 33.4%.