La7

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LA7 PROGRAMS ADAPTED TO HEARING-IMPAIRED AUDIENCE

 

 

LA7 PROGRAMMING SLOTS DEVOTED TO THE BROADCASTING OF SOCIAL CAMPAIGNS:

 

 

OFFERINGS WITH A SOCIAL AND ENVIRONMENTAL SUSTAINABILITY CONTENT

The most significant initiatives achieved or hosted during the first half of 2011 by Telecom Italia Media, on the various channels, are illustrated below. A particular attention is given to the World Environment Day held on June 5.

 

THE FOLLOWING CONTENT WAS SHOWN ON CHANNEL LA7:

 

NANGA PARBAT - "La montagna del destino" + vertical promo (June 5) The movie retraces the 1970 adventure of the mountain-climbing Messner brothers on the steep face of Nanga Parbat, the ninth tallest mountain on earth (8,125 meters); the exploration ended tragically for Günther, while Reinhold survived.

 

SPECIALE - "ALLARME ITALIA" – Viaggio nel paese delle emergenze (June 5) + Promo (in a vertical rotation from May 18 to June 5) – in celebration of Environment Day.

Mario Tozzi hosts a journey into the Italian environmental emergencies, to relate the discomfort suffered and efforts made to improve the territory