La7d
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LA7d PROGRAMMING DEVOTED TO CULTURAL PROGRAMS
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OFFERINGS WITH A SOCIAL AND ENVIRONMENTAL SUSTAINABILITY CONTENT
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| THE FOLLOWING CONTENT WAS SHOWN ON CHANNEL LA7d: |
SOS TATA – episode 4 (May 8)
SOS Tata targets families with children under-12, where the parents are completely controlled by their young and disobedient charges (these are real pests!) and issue a cry for help to keep them in line and regain control of their lives.
The families participating can use the services of a specialized nanny, with years of experience in child rearing and education, that help the parents in the most problematic areas of their children's growth.
After receiving the cry of help from parents, a team of three nannies decides which one of them is best equipped to solve the specific problem. The selected nanny then goes to live with the family for a week. At first, the nannies merely observe the family dynamics; after a period of observation, she becomes an active participant, giving advice and setting rules to achieve harmony in the home.
The intervention of the nanny is aimed especially at mothers and fathers, with recommendations and strategies to encourage them to make changes in situations of greatest difficulty.
The nanny delivers advice and rules to follow both for the parents and the children.
The show aims to provide real assistance and points to ponder, in a light and friendly atmosphere.
SOS TATA – episode 14 (May 8)
Nanny Lucia, the veteran of the group who has participated in the show since its first season, is back to pay a visit to the Guerra family five years after her first visit to see how things are going.
1) "MIKE" (May 8)
2) "SE CI DOBBIAMO ANDARE ANDIAMOCI"(May 8)
3) "IO PARLO!" (May 8)
3 short films whose players and co-players are problem children and/or children with behavioral issues
"MAMMA HA PRESO L'AEREO" – Speciale un anno dopo (May 8) + Promo (From May 1 to May 8)
In "Mamma ha preso l'aereo…un anno dopo" Barbara Di Cursi and Michele Randone, the duo of adoption agency coaches who have worked with La7 (CIFA non-profit organization) visited four of the six families from last season to learn their joys and sorrows in the first year living with the adopted children and their parents.
A sort of post-adoption manual which will be very useful to people who have recently adopted, are about to adopt, are thinking about adoption, have friends or relatives who have adopted or simply enjoy the emotional stories such as these.
"Mamma ha Preso l'aereo un anno dopo" is a follow up on the road which will involve Barbara di Cursi (psychologist, expert in adoption, and mom to Matteo, 4 years old) and Michele Randone (volunteer general practitioner at CIFA and adoptive father to two Cambodian children) travelling Italy in a car and commenting and relating the stories of these families.
Between video flashbacks and advices of the experts, the story of this first year of these families will be retold, for a close up view of a difficult but emotional journey into international adoption.
Rebroadcast SPECIALE - "ALLARME ITALIA" - Viaggio nel paese delle emergenze (June 15) + Promo (in vertical rotation from June 11 to June 15)
IN THE MULTIMEDIA ARENA, MAINLY ON LA7.it, THE FOLLOWING INITIATIVES WERE HOSTED:
April 21: combining the initiative of the web tv altra.tv, Rita101+ was a live web broadcast of the celebrations of the 102nd birthday of Rita Levi Montalcini, with the participation of hundreds of women researchers who work in Italy and around the world, in addition to the participation of Margherita Hack. La7 promoted the initiative in addition to broadcasting it by live streaming, dedicating a space on the home page of www.La7.it
April 21-30: the La7 Web circuit aired the banner communications campaign of the "Make A Wish" Foundation, whose mission is to grant the wishes of terminally ill kids aged 3 to 17.
May 8: for Mother's day, La7.it has supported the communications of the social campaign Save the Children "Every one — to banish infant mortality" beginning with real assistance to mothers on the day that La7 dedicated exclusively to the family: on www.la7.it the blog Every One was reopened in partnership between LA7 and Save The Children, and scheduled the web direct "Mamma Ha preso l'aereo-un anno dopo" (relating the stories of the adoptive families of children from Vietnam, Brazil and Ukraine).
From June 5: www.la7.it/ambiente is dedicated to the Environment, which includes a review of the best videos produced by the Network, a blog on environmental issues (which began with a correspondence from Japan entitled, "Letters from Fukushima"); a section is promoted in conjunction with the periodical Terra, the first ecological daily paper published in Italy. Furthermore, www.la7.it celebrated World Environment Day (June 5) with the live broadcast of "ALLARME ITALIA – Viaggio nel paese delle emergenze" a documentary on the environmental emergencies in Italy, to relate the problems suffered and the efforts taken to improve the territory and crowned by success.