THE FOLLOWING CONTENT WAS SHOWN ON SEVERAL MTV-BRANDED CHANNELS:
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| MTV ITALIA PROGRAMS ADAPTED TO HEARING-IMPAIRED AUDIENCE: |
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OFFERINGS WITH A SOCIAL AND ENVIRONMENTAL SUSTAINABILITY CONTENT
The most significant initiatives achieved or hosted during the first half of 2011 by Telecom Italia Media, on the various channels, are illustrated below. A particular attention is given to the World Environment Day held on June 5.
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IL TESTIMONE: |
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MTV PER IL GIAPPONE: (from March 17, 2011) an MTV International fundraising effort for the Red Cross Japan NAVIGATOR: program on road safety, in association with the Ministry of Education |
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IO VOTO: (from April 21, 2011) a multiplatform project by MTV Italia to encourage young people to participate in political life, to vote and become involved on all levels, from high school to Parliament MTV NEWS "IO VOTO": (from June 6 to 12) a special episode dedicated to young people who are involved in politics at various levels. |